Should I buy Apple AAPL

Here are four reasons investors may want to consider buying Apple stock now. Apple’s stock has risen 306% in the last five years, more than any company in what’s considered the big five of tech. In 2022, Apple surpassed Alphabet’s Android for a majority market share bitfinex review in smartphones in the U.S. The landmark achievement represents Apple’s nearly unrivaled dominance in consumer tech, being the only smartphone manufacturer using iPhone OS. Meanwhile, Android is used by numerous companies, with a few being Samsung, Sony, and Alphabet.

A rising stock on above average volume is typically a bullish sign whereas a declining stock on above average volume is typically bearish. The 12 Week Price Change displays the percentage price change over the most recently completed 12 weeks (60 days). The 1 Week Price Change displays the percentage price change over the last 5 trading days using the most recently completed close to the close from 5 days before. While the hover-quote on, as well as the various tables, displays the delayed intraday quote and price change, this display shows the daily change as of the most recently completed trading day. This is useful for obvious reasons, but can also put the current day’s intraday gains into better context by knowing if the recently completed trading day was up or down.

The newly created shares were issued to shareholders after the market closes on Friday, August 28th 2020. An investor that had 100 shares of stock prior to the split would have 400 shares after the split. The company’s core product line has shifted away from computers over the years and towards iPhones and devices but computing is still fundamental to the business. In regard to iPhones, Apple’s products are routinely ranked as the top-selling in all comparisons. The company designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide.

Price and EPS Surprise Chart

This segment has seen even faster growth than services, driven by soaring wearables sales. Trailing-12-month wearables, home, and accessories revenue is up 41% year over year and accounted for 10% of revenue during this period. Analysts are encouraged by early demand trends for the iPhone 15. Meanwhile, its large installed base of devices and strength in its service revenue are positives.

  • Services have been doing well, but it’s tough to buy shares at a richer valuation when iPhone sales have been slowing.
  • The Relative Strength Rating shows how a stock’s price performance stacks up against all other stocks over the last 52 weeks.
  • This segment has seen even faster growth than services, driven by soaring wearables sales.
  • The board of directors has also consistently raised dividends; earlier this year it enacted a penny increase to $0.24.
  • For example, a regional bank would be classified in the Finance Sector.

The stock may be even more of a buy in the case of a dip as it is unlikely to be down for long, suggesting current investors would do well to hold until shares rise again. 34 Wall Street equities research analysts have issued “buy,” “hold,” and “sell” ratings for Apple in the last year. There are currently 8 hold ratings and 26 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should “moderate buy” AAPL shares.

Buy Apple stock in 5 easy steps, view past price performance and learn what’s ahead for the company.

While multiple media outlets have reported record-breaking sales for Apple’s iPhone 14 Pro and Pro max, a recent report from Apple analyst Ming-Chu Kuo has shown poor sales for the iPhone 14 and 14 Plus. Kuo explained that the Pro models are currently showing delivery wait times of more than four weeks, which suggests good demand. However, the iPhone 14 and 14 Plus have been available in retail stores from their launch dates, which “reflects lackluster demand.” Like clockwork, Apple announces its newest lineup of iPhones almost every September, with sales remaining consistent throughout the year. is an independent comparison platform and information service that aims to provide you with the tools you need to make better decisions. While we are independent, the offers that appear on this site are from companies axitrader review from which receives compensation. We may receive compensation from our partners for placement of their products or services. We may also receive compensation if you click on certain links posted on our site.

Interestingly, following 2021, our base-case scenario for revenue growth is not that far off of what the consensus expects over the longer term. Consensus expectations for revenue growth in 2022 and 2023 are only 0.5% to 1% more than our projections. Apple Earnings Will Surge in 2021, but Don’t Expect It to Last In our what is software development base-case scenario, we project that revenue will leap by 16% in 2021. Apple’s main revenue driver is the iPhone, which constitutes more than half of the company’s sales. We’re forecasting iPhone revenue will increase by 19%, consisting of a 15% increase in unit sales and nearly 4% increase in the average selling price.

Is Apple’s stock a buy?

Like the earnings yield, which shows the anticipated yield (or return) on a stock based on the earnings and the price paid, the cash yield does the same, but with cash being the numerator instead of earnings. For example, a cash/price ratio, or cash yield, of .08 suggests an 8% return or 8 cents for every $1 of investment. The Cash/Price ratio is calculated as cash and marketable securities per share divided by the stock price. The detailed multi-page Analyst report does an even deeper dive on the company’s vital statistics.

The Momentum Scorecard focuses on price and earnings momentum and indicates when the timing is right to enter a stock. Apple stock has an IBD Composite Rating of 76 out of 99, according to IBD Stock Checkup. IBD’s Composite Rating combines five separate proprietary ratings of fundamental and technical performance into one easy-to-use rating.


That’s relatively high compared to, say, the trailing 12-month P/E ratio for the United States stock markets on average as of September 25, 2023 (21.29). The high P/E ratio could mean that investors are optimistic about the outlook for the shares or simply that they’re over-valued. Apple’s management has consistently demonstrated its execution prowess over the years, and Cook rarely has disappointed.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. The 20 Day Average Volume is the average daily trading volume over the last 20 trading days. Debt to Capital (or D/C ratio) is the fraction of debt (including mortgages and long-term leases) to long-term capitalization. The VGM score is based on the trading styles of Growth, VAlue, and Momentum.

Is It Time to Buy AAPL? Shares are down today.

The Price to Book ratio or P/B is calculated as market capitalization divided by its book value. (Book value is defined as total assets minus liabilities, preferred stocks, and intangible assets.) In short, this is how much a company is worth. Investors use this metric to determine how a company’s stock price stacks up to its intrinsic value. Highlighting the segment’s rapid growth, wearables revenue increased 44% year over year in fiscal Q1. In fiscal 2022, services revenue grew 14% year over, double that of the iPhone’s growth.

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